![]() ![]() Not only that, but Threads users will be able to follow all of the same accounts they follow on Instagram with the click of a single button, which will allow creators with large followings to grow their accounts quickly. The company is looking to launch the service hard out of the gate, with anyone with an Instagram account able to sign up with their same username and information. Codenamed “Project 92” while it was in development, Meta identified the opportunity for a “text based conversation app” that - to use the words of a top executive in describing the project to employees - “is sanely run.” Meta has been working on a competitor to Twitter for a while. Mint's official handle too lost its verification badge in the great purge.Meta’s new Threads platform to be launched on July 6th On April 21, almost all legacy verified accounts lost their blue ticks, including organisations that didn't pay for Twitter Blue. Musk eventually said accounts with unpaid blue ticks would lose them on 20 April, a day associated with marijuana use. Meanwhile, Musk stripped the New York Times’s main account of its blue tick mark, though affiliated accounts such as and continued to enjoy their verified status. Meanwhile, many celebrities and organisations publicly stated they wouldn't subscribe to Twitter Blue to keep their blue ticks. Musk announced that all legacy verified users would lose their blue ticks on April 1, but this didn’t come to pass. View Full Image At one point Twitter stopped specifying whether a blue-tick account was 'legacy verified' or a Twitter Blue subscriber (Source: Twitter)īut users quickly discovered they could still find out if an account was ‘legacy verified’ by checking if it was followed by Twitter responded with yet another band-aid – stopped following its nearly 500,000 legacy blue-tick accounts. After those in the second group began to be ridiculed and even harassed, Twitter stopped labelling legacy verified accounts and Twitter Blue accounts differently. With one click of a user's blue tick you could see if they were one of the old elite or had – heaven forbid – paid for a blue tick. (There was a silver lining, however – the company later announced it would slash the price of the life-saving injection by 70% and cap it at $25 a vial.) It was only then that Twitter began to actually verify the identities of accounts signing up for Twitter Blue.Īn unintended consequence of monetising the blue tick was that Twitter Blue subscribers were labelled as such, while the badges of previously verified users were described as 'legacy' verifications. ![]() Pharmaceutical giant Eli Lilly lost $15 billion in market cap when a fake but verified impersonator account tweeted “insulin is free now". Predictably, this caused plenty of confusion, as several impersonator accounts quickly signed up for Twitter Blue to get a blue tick and make it look like they were the real thing. Twitter also introduced a gold checkmark for organisations, charging ₹82,300 ($1,000) a month for the main account and ₹4,120 ($50) a month for each affiliate account. They also got prominence in replies and in the revamped ‘For You’ tab, which now contained a mishmash of popular and tweets to improve engagement on the platform. When Musk took over at Twitter, he promised to democratise the platform’s verification system by letting anyone acquire a blue tick – for a price – and making it part of the company’s premium offering, Twitter Blue.Īpart from getting a blue tick, Twitter Blue users could post tweets longer than 280 characters and high-res videos longer than 60 seconds, edit tweets, and see fewer ads. ![]() Despite this, blue checks soon became a status symbol. Some anonymous accounts with large followings and usually posting humorous content also came to be verified. Soon after, it began verifying organisations and – to combat the growing problem of fake news – journalists.īut Twitter’s method of handing out blue checks was opaque and somewhat arbitrary – it never specified the criteria for getting one. The platform quickly began verifying celebrities to thwart impersonators and avoid any more lawsuits. Tony La Russa sued Twitter after an account impersonating him mocked his two arrests for drunk-driving. Believe it or not, the reason Twitter introduced the verification badge is that a Hall of Fame baseball player was impersonated on the platform. To understand the strange journey of Twitter’s blue tick, we need to go back to 2009. To describe Musk’s management style as seat-of-the-pants would be a huge understatement. The latest in a rapidly lengthening line of gaffes came on 20 April, when Twitter stripped erstwhile verified users of their blue checkmarks, as Musk had promised, only to restore the badges of accounts with over a million followers a few days later for unspecified reasons. ![]()
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